About Reaz Hoque - The SYNERGY Events

About Reaz Hoque

Reaz Hoque is the CEO and Founder of the The SYNERGY Events founded in March of 2006. The SYNERGY Events (www.theSYNERGYevents.com) company has designed a marketing strategy that allows high-end luxury product companies to reach its target market through upscale themed events in intimate settings.  These events are exclusive and distinct, because we provide an atmosphere unlike any other. While many companies opt to hold brand promotions, or passively sponsor events, we require more involvement and on-site networking in an upscale setting, combining music, art, and fashion. In their recent publication, the Stuff@night magazine in Boston, MA described The SYNERGY Events as, "By now, SYNERGY series has established itself as some of the most innovative nightlife in the city. (think uber-trendy following and an LA vibe)."

Besides being a marketing and branding expert, Reaz has spent the majority of his career helping premier, cross-industry organizations use both current and emerging technologies to solve complex business problems, reduce costs, and gain competitive advantage. Mr. Hoque began his career as a software architect at GE Capital where he was part of the development team that implemented the first business-to-government commerce community and marketplace, enabling government agencies to manage their sourcing functionalities. Earlier in his career, Marc Andreesen recruited Mr. Hoque as a technology evangelist for Netscape. Considered a visionary technology thought-leader, he has authored several groundbreaking technology books. He is a key contributor to various industry trade magazines, and a frequent speaker at industry conferences and events.

About The SYNERGY Events

The SYNERGY Events organizes strategically themed events that give high-end companies the ability to reach their target market through upscale gatherings. We have the attention of a select list of 60,000 young professionals in the Boston and New York area, allowing us to brand additional sponsor labels in each e-newsletter, flyer, website submission, blog, and poster distributed throughout New York City.

With an atmosphere unlike any other, these events are exclusive and distinct, just like our market. While many companies choose to hold brand promotions, or passively sponsor events, we require more involvement and on-site networking in an upscale environment, where we combine socializing, music, jewelry, and fashion. You may find more information about the events we produce at http://www.theSYNERGYevents.com.

Partial Sponsorship Portfolio

 

Fashion Designers

§   Form New York (www.formnewyork.com)

§   Hannah Shaw

§   Venni Caprice (http://vennicaprice.blogspot.com/)

§   Bounkit Jewels (www.bounkit.com)

§   Marc Jacobs (www.marcjacobs.com)

§   Bobby from Boston Retail Store (Boston, MA)

§   Andy Jacques Couture (www.andyjacquescouture.com)

§   Samuel Vartan (www.samuelvartan.com)

§   Alia Khan (www.aliakhan.com)

Salons

§ Indra Salon (Andover, MA)

§ Salon Acote (Boston, MA)

§ Avanti Salon (Boston, MA)

§ Enzo and Co. (Boston, MA)

§ Beaucage Salon & Spa (Boston, MA)

§ James Joseph Salon (Boston, MA)

Products

§ Red Bull

§ Avon

§ TrimWater

§ Pearl Vodka

§ Fiji Water

§ Shiny Mama

§ Smart Water

§ Dos Lunas Tequila

§ Level Vodka

§ Mountain View Inn

Media

§ Stuff Magazine

§ Improper Bostonian

§ Boston Fashion Magazine

§ Boston Herald

§ Boston Globe

§ Boston.com

§ JunBug.com

§ Yelp.com

§ WBN TV

§ Dirty Water TV

§ MetroFunk.com (NYC)

§ BBC New York

§ Stomp Fashion Magazine (Boston, MA)

References regarding The SYNERGY Events’ prior work with sponsors, designers, salons and media are available upon request.

For more information about the events we produce, please visit us online: http://www.theSYNERGYevents.com

Previous Events Press Releases by The SYNERGY Events

9/24/2011

The Emerging Trends 2011, Boston, MA (Boston Fashion Week)

For the fourth year in a row, SYNERGY stole the show at Boston Fashion Week with its Emerging Trends show, showcasing 19 designers from all over the globe, from Australia to Iceland. The event, hosted by former Miss New Hampshire and current entertainment host Miss Rachel Barker, exhibited for its 500 guests some of the most promising new designers and their fashions. Major press, buyers from both New York and Boston and a dozen photographers attended the event, providing excellent marketing, networking, and press opportunities for the upcoming designers.

More information about the event can be found at http://www.theemergingtrends.com.

Sponsors: Indra Salon, Honest Tea, Lasell College, Lucire, Monster Energy Drinks, Click Models, Fisher College and Radisson Hotel.

4/30/2011

Boston Fashion Night 2011, Boston, MA

Boston Fashion Night is a series of exclusive shopping designed to change the way Bostonians shop and explore fashion in their city. High-end shops were given the opportunity to participate and display their products and services to an elite audience that received special discounts, a personal shopping experience, and stylish merchandise one can only discover during Boston Fashion Night. Not only were guests provided an excellent social experience, but also unique live entertainment, savory food and drinks in every destination, and an art gallery destination featuring high end vendor booths and distributing limited swag bags to VIP ticket holders. The first-time event was a stunning success, offering a perfect, trendy evening of fashion, food, music and shopping.

Sponsors: Create Boston, Axelle Fine Arts, The Tannery, Jack Wills, Image Unlimited Communications Ltd., Bistro du Midi, Nathan Tia, Yelp.com, Dirty Water TV.

9/25/2010

The Emerging Trends 2010, Boston, MA (Boston Fashion Week)

SYNERGY took over Boston Fashion Week for the 3rd year in a row. To build on last year’s Emerging Trends success, SYNERGY pulled out all of the stops showcasing 16 designers on the runway and 6 designers on still presentation, including designers from Canada and as far as China.  Over 20 sponsors and vendors sponsored the event and Miss Massachusetts 2010, Lacey Wilson hosted the event and its 500 guests. Major press, buyers from both New York and Boston and a dozen photographers attended this event making this one of the most successful event yet by The SYNERGY Events.  Photos from the event can be seen here: http://www.facebook.com/album.php?aid=215378&id=30247931096&ref=mf

Sponsors: American Heart Association, Smart Water, Fuze, Indra Salon, blu, Lasell College, Nemg, Monster energy drinks, CodeBlue, and American Laser Centers. 

12/31/2009

Timeless 2010, Boston, MA

Hosted by Francesca Maxime, the Primary Nighttime Host/Anchor of the daily television newsmagazine, "Currents" on The NET in New York City, Timeless 2010 started with a red carpet reception leading to the party room where Berkeley School of Music celebrities Project K Paz which entertained guests with their spontaneous music. As the night continues, New York City based vintage designer Karen Sabag showcased her newest collection of couture gowns. Hair for the show was be provided by the two times Best of Boston winner Steven Doherty. Over 400 guests showed up at one of the cities most talked about event in 2009. Photos from the event can be found at: http://www.facebook.com/album.php?aid=129624&id=30247931096

Sponsors: Fuze, Redbull, Pearl Vodka, Blast Magazine, Home for Little Wonders

10/02/09

The Emerging Trends 2009, Boston, MA (Boston Fashion Week)

SYNERGY took over Boston Fashion Week for the second year in a row. To build on last year’s Emerging Trends success, SYNERGY pulled out all of the stops showcasing 14 designers, including Bravo TV’s The Fashion Show contestant Keith Lissner, Nadia Ivanova, Katie Dunn, DainHMaschile, Caitlin Allen, Heather Luca, and Andy Jacques. Hair for the models was styled by Indra Salon voted Best of Boston 2009.  Krystal Bilheimer for Lily Artist Management who hosts celebrity clients such as Revlon and Rocawear designed make-up for the show. Miss Massachusetts 2009, Alison Cronin, hosted the event and its 500 guests. Live performances were given by rising starlet Sophia Moon and internationally renowned Marcie. To add to the entertainment, Joel Meus provided a live photo shoot showcasing his passion for capturing beautiful moments. Held at the biggest venue in Boston, The Castle in the Park Plaza Hotel & Towers, this event entertained a lot of big names in the press including the Boston Herald, Boston Globe, Blast, and Boston Magazine. 

Sponsors: American Heart Association, Fuze, Indra Salon, blu, Lasell College, Nemg, Monster, Click, BWP, and Marc Harris. 

12/31/2008

Timeless 2009, Boston, MA

5,4,3,2,1! We may have watched the ball drop but this New Years Eve event was worlds away from Times Square. Hosting over 350 guests this Old Hollywood themed event turned heads with a dazzling fashion display by international designer, Karen Sobag. Industry gurus, Girly Junk, designed make-up and hair for the models. Earlier in the night live fusion band Reup set the stage delivering their classy mix of jazz and hip-hop. The musical stylings of DJ ILMATIK accompanied the fashion show, and singer Renee Marcou serenaded the audience after midnight with her hit single, “Don’t let go.” Hosted at The Calderwood Pavilion, guests were treated to the large theatres couture fixtures, high-end architecture, and elegant ambiance to start the New Year in style. This event was far from the typical New Years Eve club scene. It gave Boston a much-needed look at what an event can be when the elements of socializing and fun are combined with elegance, sophistication and class. 

Sponsors: Fuze, Redbull, Pearl Vodka, and *

9/19/08

 

Emerging Trends 2008, Boston, MA (Boston Fashion Week)

"The Emerging Trends 2008" took place during this year's Boston Fashion Week. The event was filled with the hottest and freshest names in fashion including Project Runway participant Jerry Tam, Hannah Shaw, Bobby Garnett (vintage resource for celebrities and popular Hollywood movies). Additionally, up and coming design talents from Boston and New York participated at the show. Hair for the models was done by Best of Boston Indra Salon - whose list of awards is only rivaled by its list of celebrity clientele - and makeup intricately applied by Rihanna favorite Lily Artist Management (as seen on the Style Network).

A ton of press attended the event including UCE Magazine, Boston Herald, Boston Globe, Stuff at Night Magazine and Boston Magazine. Buyers from Karma Loop, Neuman Marcus, Zara were present who made connections with the talented designers and more than 350 guests made up the crowd.  Two designers were signed up retail buyers to carry their collection at representing stores. References available upon request.

More info about the event can be found at: http://www.theemergingtrends.com.

Sponsors:  Redbull, Fiji Water, Omni Parker Hotel, Tommy Bahamas, Avon, and Aveda to name a few

5/16/08

The Glamorous Red

This chic event was not just another make over competition. It was a culmination of an exciting and intense on-site makeover contest; a free session of makeup tips with guests by the participating salons, cocktails, complimentary gift bags and live entertainment. SYNERGY brought in a talented makeover team representing three of Boston's finest salons -- Beaucage Salon & Spa, Athena Salon & Spa and Salon Acote. Makeover guests were randomly pre-selected to receive a dramatic transformation. With cameras rolling, everyday real women were transformed into glamorous divas in front of a live audience. A panel of judges with  knowledge and expertise in the beauty and fashion industry declared the winner of the challenge.

Sponsors: Avon, Salon Acote, Beaucage Salon & Spa, Venni Caprice (clothing designer for the six ladies), TrimWater, and Pearl Vodka

5/3/2008

The World Fashion Gallery

The SYNERGY Events hosted a stunning fashion exhibit, ‘The World Fashion Gallery,’ on May 3rd, 2008 at W Hotel New York – The Tuscany located on 39th street and Lexington Avenue, New York. The event was designed to be a fusion of upscale fashion, fine ambiance, visual arts and tantalizing music, delivered as many called it an one-of-a-kind social networking party for Manhattan’s fashion forward progressive Muslim elites. Artists displayed global influences from countries such as Morocco, Afghanistan and Pakistan, reflected the melting pot of the fashion capital of the world.

Sponsors: Red Bull and Mountain View Inn

2/29/08

Diamonds in Black, New York, NY

On February 29th, The SYNERGY Events along with Anthony Yepez Exclusive Events, “presented “Diamonds in Black’; bringing together” an exclusive crowd of fashion-forward individuals and local celebrities to observe the latest trends in fashion. The evening featured diamonds collection by Jacob and Co. and fashion by Andy Jacques Couture.

Sponsors: MetroFunk.com, Shiny Mama, Stomp Fashion Magazine, Smart Water, Dos Lunas Tequila, Level Vodka, RedBull

11/11/07

Glamorous - SYNERGY FALL '07 FINALE EVENT @ Saint, Boston, MA.

Another big popping event in Boston included a live photo shoot competition between three fashion photographers John Flint, Jeffrey Engel and Joel Meus. The models on the cat walk paraded designs by Samuel Vartan. Needless to say, Vartan’s showcase was bold and striking. John Flint was declared the winning photographer of the competition.

3/10/07

Seductive Blue, Vinalia, Boston, MA

Lights, camera, action! A live model photo shoot demanded models to carry off their spontaneous persona on the cat walk. Exhibiting models, demonstrating real and raw talent, set the stage on fire! Guests mingled and danced the night away  to a music selection of progressive and deep house by DJ Reaz and Guest DJ Modena Hunt Club.

4/28/07 

White Mask Party at Vinalia, Boston, MA.

SYNERGY created yet another whimsical evening at the upscale Vinalia lounge in Boston. Hidden behind white masks, guests made their mysterious arrival in chic black attires. The highlights of the night included a live fashion show by Andy Jacques and a live solo performance by International pop star Heather Schmid.

The event concluded with an exclusive private party at Rise where guests received goodie bags with seductive treats. Attendees were in for a treat with a surprise visit from Heather and a received complementary copy of her latest album.

06/16/2007 

SYNERGY NYC LAUNCH PARTY at Rewind, New York, NY

The evening commenced with a very special photo exhibit by photo journalists Douglas Grindle and Ken Paprock. Their images offered an intimate view of the land where U.S. forces wage a daily war with Taliban insurgents.

The exhibition was followed by a live fashion show showcasing eclectic designs by Prizy Sebastian. Sebastian’s creations, a subtle mixture of east and west, closely mirrors her Indian heritage and Western upbringing. Model swathed in purely lavish designs cascaded the catwalk revealing classy collections made distinctive by subtle pin tuckings, sharp pleats, soft color contrasts and an exquisite mixing of splashy patterns. Later, the group ‘Outabodies’ rocked the night with a smashing live hip-hop performance.